Dodge Brand Guide
These guidelines include the core design elements of the new and improved Dodge corporate identity, including the logo, Diamond D symbol, color palette, font, and animation design. Branded PowerPoint, Word, and Email Signature templates are also available.
The guidelines should be used to ensure consistency and maintain brand integrity.
Logo Before & After
The Dodge logo has evolved to best represent Dodge's innovative, high-quality products and market share leadership.
Dodge Guiding Statements
WHY we exist
Purpose
Dodge exists to exceed customer expectations with our comprehensive approach to problem solving and innovation.
WHAT success looks like
Vision
Continuously improve the systems and offerings that help our customers perform at the highest level.
HOW we achieve success
Mission
Reliably equip our customers with the safest, highest quality mechanical power transmission solutions to achieve their strategic goals.
Brand Principles
Be solutions-centric.
“When a problem arises, call Dodge.”
Our goal is to help our customers perform at their highest level. So, when providing products and services, we look at their entire system to find the best solutions for their business and help them achieve results safely and efficiently.
Do things the right way.
“Our customers deserve the best.”
We believe in operating with integrity and honor, taking the time and resources necessary to ensure that our customers, team, and community are always getting the very best of what we have to offer.
Honor the legacy.
“We are Wallace Dodge.”
For over 140 years, our company has thrived on crafting and creating solutions that push the industry forward and help our customers succeed—a tradition of innovation that we will proudly carry on for years to come.
Keep looking ahead.
“Everything we do has a long-term perspective.”
We are in the business of thinking forward, proactively anticipating customer and industry needs to craft solutions that improve operations and set industry standards.