Diamond D Symbol
Dodge's visual identity is built on a defined system: the Dodge logo, the Diamond D symbol, and the RBC|Dodge co-branded lockup. Each element is designed to stand alone and is governed by specific usage rules. Together, they represent the Dodge brand consistently across all audiences and channels.
The Dodge logo is our brand's primary mark and should be used whenever possible. The Diamond D symbol is a supporting element for limited situations where the full logo will not work.
Acceptable standalone use is limited to:
Small-scale applications where the logo becomes unreadable
Favicons, app icons, and social media images
Watermarks on photography and video
Apparel, merchandise, and signage where the logo is impractical
The Diamond D should never:
Replace the logo when space and context allow for it
Appear connected to any other symbol or icon
Be contained in a circle or other shape
Have its colors changed or altered
Be locked up with other text or taglines
Be combined with product names, project names, or sub-brands to create a new mark
Color Usage
The teal Diamond D should follow the same color usage guidelines as the
logo.
The white Diamond D can be used at various opacity percentages to create a watermark effect.
The black Diamond D should only be used in special circumstances.
Incorrect Symbol Usage
