Diamond D Symbol
Dodge's visual identity is built on a defined system: the Dodge logo, the Diamond D symbol, and the RBC|Dodge co-branded lockup. Each element is designed to stand alone and is governed by specific usage rules. Together, they represent the Dodge brand consistently across all audiences and channels.
The diamond behind the D in the Dodge logo is a symbol of strength behind Dodge. The two-toned diamond represents a nod to the company's legacy and innovative, forward-facing future.
The Dodge logo is available in teal, white, and black. The teal logo is the primary logo and should be used whenever possible.
Color Usage
The teal Diamond D should follow the same color usage guidelines as the
logo.
The white Diamond D can be used at various opacity percentages to create a watermark effect.
The black Diamond D should only be used in special circumstances.
Incorrect Symbol Usage
Other Unacceptable Usage
The Diamond D is a supporting brand element designed to stand alone alongside the Dodge logo. To preserve its role within our identity system, please observe the following:
The Diamond D should never appear connected to any other symbol or icon.
The Diamond D should never be contained in a circle or other shape.
The Diamond D colors should never be changed or altered.
The Diamond D should never be locked up with other text or taglines.
The Diamond D should never be combined with product names, project names, or sub-brands to create a new mark.