Logo
We have created two official, co-branded logo variations. The lockups represent the leadership strength of both brands—RBC Bearings and Dodge, working together internationally.
Diamond Lockup
The Diamond Lockup should be used when appropriate for RBC and Dodge cobranded usages such as building signage, business cards, PowerPoint presentations, and any other opportunity that accommodates a bar.
If you are unsure if your application applies, please get approval from marketing before implementing a new usage. For files, please contact marketing.
Incorrect Diamond Lockup Usage
Other Unacceptable Lockup Usage
The logo lockup should never appear connected to any other symbol or icon.
The logo should never be contained in a circle or other shape.
Piped Lockup
If the logo must be used in a situation that does not accommodate the Diamond Lockup version, then the Piped Lockup in gray, black, or white can be used.
Acceptable background colors:
neutral (gray, black, white) and brand colors (teal and blue)
Incorrect Logo Usage
The logo should never be placed on backgrounds that compromise the legibility of the logo.
Other Unacceptable Usage
The logo lockup should never appear connected to any other symbol or icon.
The logo should never be contained in a circle or other shape.
The logo colors should never be changed or altered.
The logo should never be locked up with other text or taglines.
The Piped Logo lockup should always be used in grayscale, and should not take on teal or blue brand colors.
Clearspace
Proper clearspace should always be maintained. Clearspace around the logo is equal to the height of the diamond.
Minimum Size
Our logo is designed to scale to small sizes on print and screen. Smallest size: 200 pixels wide / 2 inches wide.
RGB
Best used for:
- Website Design
- Social Media
- PowerPoint Presentations
- Microsoft Word and Excel
- Videos
Usage: Anything viewed on a screen
Who needs RGB files: General use, but not appropriate for printed materials unless otherwise specified by the vendor.
File extensions: .jpg, .png, .gif
RGB colors (red, green, blue) is a common color space for digital media and is used for digital communications such as websites, emails, presentations, etc. RGB allows for a wide range of color possibilities and often does not convert directly to CMYK well. If you have a specific brand color you need to use, please refer to your brand manual to see the pre-defined color builds for each space.
CMYK
Best used for:
- Business Cards
- Stationery
- Signs
- Stickers
- Posters
- Catalogs
- Brochures
- Merchandise
- Packaging
Usage: Physically printed applications
Who needs CMYK files: Printers and Graphic Designers ONLY
Common file extensions: .jpg, .pdf, .eps
CMYK is the color process for printing that uses four color bases: cyan, magenta, yellow, and black. Unlike PMS, CMYK relies on the blending of these four colors during printing, requiring overlapping dots to create the desired color. On-screen, CMYK files can look muted because it is not intended to be viewed on the computer. However, these color values take print applications in mind, and the printed result should be as expected.