Swag Guidelines

What types of swag items are appropriate for Dodge?

Choose products that are high-quality and long-lasting, reflective of the way we would like to portray our organization.

Things to avoid:

• Avoid things like scratch-offs, dart boards, disposable, or single-use items; the logo should not be damaged or treated like trash.
• Avoid doormats, rugs, or anywhere else people walk to protect the logo from being stepped on.
  

What should swag look like?

• To maintain the Dodge brand standards, logos should be positioned on the product in a tasteful manner to ensure the integrity of the brand.
• Use official brand fonts and colors only.
• Do not reproduce the logo in any other color outside of the versions provided.
• Minimum sizing for the dodge logo: .75” wide.
• Do not use the Dodge “D” element alone unless otherwise approved by the Marketing Team.