Color

The teal colored Dodge products are known and recognized in the industry, which is why the teal color family plays an important role in the Dodge brand identity.

The teal color should be incorporated in all marketing materials. Sun should be used as an accent color.

Usage: Anything viewed on a screen

Who needs RGB files: General use, but not appropriate for printed materials unless otherwise specified by the vendor.

File extensions: .jpg, .png, .gif

RGB colors (red, green, blue) is a common color space for digital media and is used for digital communications such as websites, emails, presentations, etc. RGB allows for a wide range of color possibilities and often does not convert directly to CMYK well. If you have a specific brand color you need to use, please refer to your brand manual to see the pre-defined color builds for each space.

Usage: Physically printed applications

Who needs CMYK files: Printers and Graphic Designers ONLY

Common file extensions: .jpg, .pdf, .eps

CMYK is the color process for printing that uses four color bases: cyan, magenta, yellow, and black. Unlike PMS, CMYK relies on the blending of these four colors during printing, requiring overlapping dots to create the desired color. On-screen, CMYK files can look muted because it is not intended to be viewed on the computer. However, these color values take print applications in mind, and the printed result should be as expected.