Logo
The diamond behind the D in the Dodge logo is a symbol of strength behind Dodge. The two-toned diamond represents a nod to the company's legacy and innovative, forward-facing future.
The Dodge logo is available in teal, white, and black. The teal logo is the primary logo and should be used whenever possible.
Primary Logo - RBC Tagline
The teal logo is the primary Dodge logo and should be used whenever possible. The white logo is best used on a teal background.
Logo Without Tagline
If the logo must be used at a small scale where the tagline will be difficult to read, the alternate version of the logo without the tagline may be used.
This version should ONLY be used:
At sizes under 2" for print applications.
At sizes under 150px for digital applications.
Tagline vs. No Tagline
When possible, the logo with the tagline should be used. However, at smaller scales, it can become difficult to read.
Please follow these guidelines to decide which version to use to ensure legibility.
Print:
- >= 2” – Dodge + tagline logo
- < 2” – Dodge only logo
Digital:
- >= 150 px – Dodge + tagline logo
- < 150 px – Dodge only logo
Correct Logo Usage
The logo should always be used on appropriate background colors. The teal logo should be used on white or light gray backgrounds, the white logo should be used on dark colored backgrounds, and the black logo should be used on light or brightly colored backgrounds.
Incorrect Logo Usage
The teal logo should never be placed on backgrounds that compromise the teal color or legibility of the logo.
Other Unacceptable Usage
The logo should never appear connected to any other symbol or icon.
The logo should never be contained in a circle or other shape.
The logo colors should never be changed or altered.
The logo should never be locked up with other text or taglines.
Clearspace
Proper clearspace should always be maintained. Clearspace around the logo is equal to the cap height of the D. The registered trademark symbol
Minimum Size
Our logo is designed to scale to small sizes on print and screen. Smallest size: 100 pixels wide / 0.75 inches wide.
RGB
Best used for:
- Website Design
- Social Media
- PowerPoint Presentations
- Microsoft Word and Excel
- Videos
Usage: Anything viewed on a screen
Who needs RGB files: General use, but not appropriate for printed materials unless otherwise specified by the vendor.
File extensions: .jpg, .png, .gif
RGB colors (red, green, blue) is a common color space for digital media and is used for digital communications such as websites, emails, presentations, etc. RGB allows for a wide range of color possibilities and often does not convert directly to CMYK well. If you have a specific brand color you need to use, please refer to your brand manual to see the pre-defined color builds for each space.
CMYK
Best used for:
- Business Cards
- Stationery
- Signs
- Stickers
- Posters
- Catalogs
- Brochures
- Merchandise
- Packaging
Usage: Physically printed applications
Who needs CMYK files: Printers and Graphic Designers ONLY
Common file extensions: .jpg, .pdf, .eps
CMYK is the color process for printing that uses four color bases: cyan, magenta, yellow, and black. Unlike PMS, CMYK relies on the blending of these four colors during printing, requiring overlapping dots to create the desired color. On-screen, CMYK files can look muted because it is not intended to be viewed on the computer. However, these color values take print applications in mind, and the printed result should be as expected.